As Hopin's first design hire, I contributed to the company’s $7B valuation by establishing the initial brand and building the design team that supported fundraising efforts. I later shifted my focus to tackling specific product challenges, including launching new products and specializing in design systems.
2019 - 2020
Brand indentity
Led the initial Hopin identity design for a cohesive brand presence
First design team
Assembled the first design avengers! ✌️
2020 - 2021
Event notification [case study coming soon]
Defined the holistic notification journey
Marketplace
Designed a full experience for the virtual event marketplace
2021 - 2022
Planetary Design System
Designed a scalable, accessible, and efficient design system to support Hopin's multi-product strategy.
2022-2023
Mission Control [case study coming soon]
Crafted an easier, faster and more enjoyable tool that simplifies community managers' daily tasks
Superwave brand identity
Led the brand strategy and identity design